A ministry was rolling out a new curriculum to 40,000 teachers in one term. We turned a 120-page framework into a single explainer and six subject cutdowns heads of department could play in a staff meeting.
The brief
Teachers needed to know what was changing, what was staying the same, and what they had to do differently on the first day of term — without reading the framework.
What we made
- One five-minute explainer covering the whole framework
- Six subject cutdowns, each under ninety seconds
- Versions in six languages, captioned and ready for staff meetings